Internet Marketing: Are You Pushing or Pulling?

Online marketing can be confusing. Nothing offline
prepares us to work online, and terms like
"autoresponder" or "solo ad" are foreign at best.

Let me help simplify things a bit.

There really are only two methods of marketing online.

Push marketing and pull marketing.

Once you see the difference you will better know where
to spend your time and money, and that knowledge alone
will help you save both.

PUSH MARKETING is that type of marketing where you push
your message out to your audience.

PULL MARKETING is the type of marketing where you place
ads you hope will pull people to your website.

=====> Push Marketing

PUSH MARKETING is proactive. You are taking your
message to your market, usually interrupting what they
are doing (it is sometimes called interruption
marketing) and hoping you get their attention long
enough to create interest.

Most "guerrilla marketing" (a term coined by Jay Conrad
Levinson and used loosely by many marketers) is push
marketing.
Some forms of Push Marketing include:

* Ezine Advertising
* Email Marketing
* Pop Up Or Pop Under Ads
* Slide In Ads
* Endorsed Mailings (Joint Ventures)

When using push advertising there are four things that
you MUST do right.

1. Know your target market
2. Create a great headline
3. Sell the click to the website
4. Create urgency

Push marketing usually creates results faster than pull
marketing because you are proactively sending your
message. You choose how, when, and how often
prospective customers see your selling message.

=====> Pull Marketing

PULL MARKETING is that type of marketing where your ad
lives in one spot and is seen by many people.

The ad is never "sent" to anyone but rather placed on
sites where you hope your audience is searching.

One of the advantages of pull marketing is that you can
set it and forget it.

A great Pay Per Click campaign is a good example. Once
your ads are converting your main concern becomes not
getting outbid for your selected keywords.

Some forms of Pull Marketing include:

* Banner Ads
* Pay Per Click
* Ads on Directories
* Online Yellow Pages
* Classified Ad Sites
* Search Engine Paid Listings
* Testimonials on other peoples' sites

When using pull advertising there are four things that
you MUST do right.

1. Know the right keywords to use (if using PPC)
2. Choose the sites your ad will appear on carefully
3. Use a great headline
4. Create curiosity

Now it must be said that selling benefits is an
important part of any ad, but with pull advertising the
goal is to make them curious enough to visit your site.

=====> Push or Pull?

Is push or pull right for you? Ultimately, you must
decide based on your budget, audience, offer, how much
time you can invest, and more.

One very important factor is this: almost all great
marketing campaigns consist of both push and pull
marketing.

Generally, push marketing works best for products that
meet a specific need of a specific market.

Writing an eBook about how to make money at home is one
example.

Such books are very effectively marketed with push
marketing methods because the target market is so easy
to identify and find.

You can email a group of people who want to work at
home very easily.

Pull marketing generally works best for products and
services that are broader in nature.

Health is a good example. People who want better health
are very active searchers, which means you will have
many options when it comes to placing ads they might
see.

Almost any product can be marketed effectively with
either technique, or a combination of both.

Whether you choose pull, push, or a mix, the most
important thing is to remain in control of the process
and take action immediately.

Whether you push or pull, let the entrepreneur's motto
be your guide ...

Late to bed, early to rise, work like heck and
ADVERTISE!

Because GREAT advertising is a beautiful thing indeed!

7 Steps to Set Your Website on the Fast Track to Success

7 Steps to Set Your Website on the Fast Track to Success
By: Paul Wilson


To get on the fast track to success one needs to:


Create a website that is dynamic and distinctive. The website name should match the domain name. Bad or broken links must not exist. JavaScript errors must be eliminated. The company's profile should be clear, concise, and complete. Secure ordering must be in place if required. And, visible links to the company's business plan, privacy policy, return policy, and guarantee should be present.
Employ a design with user in mind. Never use heavy images, 10-12Kb per image will ensure that pages are not slow. Use graphics that enhance content. Avoid images that change color or blink. Use standard layouts that are reader friendly, the page should breathe and font size must be comfortable. Use a few fonts: serif for headlines and sans serif for text. Limit the number of advertisements, banners, and links on a page. Be sure to test your website using multiple browsers.
Select a directory with vision. Read all the submission requirements and guidelines more than once. Choose a category with thought and planning (browse the directory, look for listings of competitors, and related sites). Review your website from an editor's point of view. Ensure that the title and summary are appropriate and relevant to the content of the web site. List the strengths of your site realistically; be sure to add value to your site,
Increase traffic by submitting the site to web directories. Choose to submit to major ones as well as minor ones, even a few relevant niche sites will boost your popularity and traffic.
Link your site to others. Search engines give higher positions to sites linked from others. Link the website to major sites as well as minor ones. Contact high traffic sites and request a mention or link. This will boost your engine placement and direct traffic from the pages that are linked.
Optimize the PageRank of your website by choosing inbound external links with care. Link up to relevant sites and not at random, quality is the criteria to consider not PageRank. List the website in an open directory and Yahoo as this will provide an artificial enhancement of PageRank. Never place external links on pages that are in turn linked to other sites. External links should be offered on pages with low PageRank containing many links to pages on your site. Construct your navigational structure such that important pages are linked to many other internal pages that do not require a high rank. These extra links will add rank to the major pages.
Create a site map and link every page to it. These invite spiders sent out by search engines which then index every page on the site. Adopt an easy-to-use navigational structure. Check for errors regularly.  Include a site search tool. Be search engine friendly and avoid frames, flash, or code that will trip up a spider or engine.




It is not submitting to a directory that ensures success but taking care of the nitty gritty.


Author Bio
Paul Wilson is a freelance writer for com www.1866WebDirectory, the premier website directory provides human edited categorized website listings including business websites, news websites, gaming websites, shopping websites, travel websites and more.  He also freelances for www.1888PressRelease.com.


Article Source: http://www.ArticleGeek.com - Free Website Content

Web camera software senses movement, triggers siren, captures snapshots, records video, and sends captured images by email

Broadcasting online video and audio from capture card
through web camera computer software

Security application

If you find yourself with a need to record surveillance video with a web camera over an area,

web camera
server software

may be the right choice for you. Using this application, it is possible to set up a
camera to detect movement and begin recording once it does.

Depending on your needs, the sights and sounds that are picked up by the webcam may be stored on a hard drive, or if the captured video
needs to be available off-site, can be webcast using the server's broadcasting
function to a website.

Depending on the quality of the camera and the viewer's video card, the picture that is recorded may be as clear as a high-definition tv signal.
Using a setup like this, it is possible to provide a measure of surveillance for an area when
the economics of the situation do not justify hiring a security business or setting up a professional monitoring system.

This do-it-yourself approach

can save money while not compromising on security.

New professional surveillance application works with
any web camera, Internet cameras, and major capture cards.

Security software

has become so complicated that the typical
consumer who has been busy minding his business instead of pouring over electronics and internet
technology articles can be easily overwhelmed when it comes time to setup or modernize his security system.


Luckily, there is new professional surveillance software that simplifies much of the decision making.
You don't necessarily have to get rid of a working analog closed circuit TV system in order to update to a broadcasting
video that can be monitored from any online connected pc or 3G phone. Video capture cards can digitally convert the
snapshots for broadcast. Until yesterday, there had been no real attempts to standardize the new Internet
cameras; every make and manufacturer functioned a tiny differently. And when you throw webcams into the
merge, finding one application to rule them all was cumbersome.



Professional surveillance application

is now accessible that will work for any web camera
or Internet webcam and for most capture cards as well. You can monitor whatever your activity
sensors are picking up at your home or firm while you can be half a globe away.
The application itself may not be easy, but it can make life simpler for you.

I'm using web camera application. I can broadcast Internet video to watch my home from everywhere.

With my new web camera application, I can run a broadcasting show of my home visible online. This opens up a league of opportunities, the surface of which has not even been scratched in today's world. I can use
this broadcast for surveillance purposes, allowing me to see what's going on in my home at any moment from a remote viewing pc.

As long as I have the web camera running and a remote pc with Online access, I can watch the apartment.
With the application and the webcam, I can change the settings to capture picture, identify activity (if I don't want to keep the camera running at all times), or use a mixture of a live feed and recorded video to realize a security system that takes full benefit of newest technology.

With a capture card,
I can simply move appropriate video and screenshots to use on
any station.

With delicate files on my computer
and expensive stuff in my site,
it only makes sense to have a protection setup that I can supervise whenever I feel that my privacy
is being compromised. If I owned a small company or lived with roommates, I couldn't imagine
living without it.